With Fluidity, you don't change your crypto habits. Purchase assets and use contracts as you normally would. But with Fluidity, imagine buying a NFT and receiving 100 ETH just for your purchase at no cost. Imagine sending money to a friend, knowing that the token is always backed 1-to-1, and receiving 100 ETH just for sending money.
Senders AND receivers receive the prize amount if a transaction qualifies. Imagine receiving money from a friend and changing your life for doing nothing. Imagine trading Fluid Solana on a DEX and receiving a non-trivial amount just for trading with no fees. Combine that with a DAO for voting on increasing the outcomes for specific contracts and increased rewards for certain habits (purchasing NFTs)!